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India is home to numerous festivals, food, heritage that heighten the beauty of this incredible nation. The Indian ethnic industry is one such exquisite cultural gift that the country is proud to have. The age-old Indian traditional wear offers diverse choices to the consumers. The Indian markets are flooded with traditional wear for both men and women. In the earlier times, mostly women in rural areas used to wear traditional wear on a regular basis but with the changing times ethnic wear has become a mainstream fashion trend. Now the traditional Indian clothing is worn by people all over the globe.
There are many clothes that are part of the traditional wear but few notable mentions are saree, salwar-kameez, lehenga for women and kurta-pajama, sherwani, dhoti for men. Although every ethnic wear holds a certain sort of poise to it, but one such women garment that holds the most mesmerizing charm to its existence is a saree. Saree is a strip of unstitched cloth that is draped all over the body and is usually around 4 to 9 meters in length. The garment is enriched with vivid colors and alluring patterns which gives a sense of dignity to the women donning these meticulous pieces of clothing.
Different states of India are famous for their unique set of sarees that embrace the feminine grace of Indian women. Some of these are bandhej sarees of Rajasthan, muga silk of Assam, patan patola of Gujarat. There are many varieties of sarees ranging from banarasi saree, to chikankari saree, to chanderi, to tant saree from all over India. Saree is undoubtedly the epitome of grace and sophistication. It is worn by women on different occasions be it family functions, parties, cultural fests or even simple outings. Saree is worn not just by commoners but even celebrities choose to wear saree in their high-profile functions. There has been Indian representation on international stage in the form of famous fashion and film festivals such as Cannes where celebrities like Sonam Kapoor, Kangana Ranaut, Aishwariya Rai Bachchan, Vidya Balan chose to wear saree as their outfit, taking Indian culture into limelight.
Saree gives the most effortless grace to the woman and enhances the overall personality of the person wearing it. It is worn with a top/blouse and a full-length skirt known as petticoat which is worn to keep the saree in place. There are various ways of wearing a saree but the most common form is to wrap it around the waist, so that the remaining side is draped around the shoulder. The person needs to make pleats and it usually takes time and effort. There are women who are in urgent need of wearing a saree and don’t have time to pleat. For these issues, there are readymade pleated sarees available in the market. With changing times and upcoming trends, you will even come across fusion sarees. Fusion sarees are a mix of traditional and western culture.
The traditional wear is an integral part of Indian identity. It defines the grace and sophistication of Indian women and reflects the vast cultures of this diverse country.
At our upcoming platform www.dateabrand.com customers will have plenty of options to choose from.
If you are a manufacturer/designer of a Traditional Brand & you wish to sell your products on our platform, you can connect with us - [email protected]
