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The world is rapidly changing around us with climate change being a real threat to the environment. There are many factors that affect the climate but fashion industry is one of the major ones that needs to be tackled on time. The carbon footprint is going to significantly increase in coming times because the population growth is exponential which results in an increase in the production of clothes and fashion accessories. The more the production, the more the wastage. Looking at all these issues, it is high time that the fashion industry makes the transition towards sustainability. There are few ways suggested by us that might help in making the fashion more sustainable in the coming years.
Custom Clothing
To reduce the wastage that is experienced by companies in the fashion sector, there needs to be an approach that is on-demand and custom based. Customers are getting the best experience by choosing unique, customized fashion bits made on their demand. We at DAB (Date A Brand) make sure that our brands emphasize on customization which not only gives a boost to the user experience but also makes for a sustainable way of reducing wastage in the fashion industry.
Quality products
Quality of a product plays a huge role in deciding it’s life span. The more the expensive quality of a material, the more it lasts. Luxury is not just about standing out; it is about lasting long. The more the luxurious brand, the premier quality material they use for their production. Our brand DAB makes sure that it encourages brands to maintain good quality materials so that the products last longer and reduce wastage.
Thrift shopping
Thrift shopping is basically selling second hand good in the market. This has become a popular trend to thrift shop clothes and accessories. It is quite sustainable mode of fashion where you choose second hand fashion instead of fast fashion. A more thoughtful approach to shopping, it also paves way for less wastage and contributes to keeping our environment clean.
The 5R approach
The 5R refers to- reduce, recycle, repair, repurpose and reinvent in the fashion industry. The 5R scheme is being followed by a lot of fashion houses that are taking the high road to sustainability. Companies are now looking to reduce the production which effectively helps to decrease wastage. There are brands that provide repair services to their customers so that they can continue using the product instead of buying more clothes. The clothes that cannot be repaired are most likely to be recycled or reinvented into making new fashion trends.
Upcycling products
In the fashion industry wastage is bound to happen but that waste can be put into usage and that is what upcycling is all about. This approach is concerned with using fashion waste to produce new products that helps in making the industry more environment friendly. The vision here at DAB is that with good quality luxury brands, the material that lasts longer can be reused by the brands to make more premium quality products. Old clothes are not just thrown out, they are used to make repaired and upcycled products.
Ethical choices
With the growing awareness in the world about sustainability and environmental issues, it is high time fashion industry take a note and start taking actions to be more ethical and fairer. Brands are building products that are cruelty free and sustainable in the long run. It is very important that we look out for the best interest of fashion industry as well as the environment. And making products vegan, cruelty free, sustainable is the way to do that.
Eco-fashion
The need of the hour is to convert our fashion choices into eco-friendly so that we harm as less of our environment as we can. Eco-fashion focuses on making clothes with renewable resources so as to not deplete and pollute the environment. Toxic chemicals are kept away from the production units and natural, synthetic materials are used to manufacture the green fashion. More and more people are converting to eco-friendly green fashion so as to help in keeping the industry be sustainable in the coming times.
With changing times, it is imperative that we change our ways of dealing with things. DAB makes it imperative that fashion industry being such a major industry requires to change into more sustainable ways. There are many brands that are already becoming sustainable. We are following suit and make sure that there is a rise in e-fashion and people look forward to the fashion industry that is greener and more sustainable.
